Digital Marketing collateral
Marketing collateral traditionally referred to brochures and flyers, today in the digital age there are numerous different marketing collateral options.
Digital Marketing Collateral would refer to your digital content used to promote your brand. Digital Collateral used across social media is an increasingly effective way of communicating to your customers. Get in touch if you would like high-quality digital assets and marketing material for you to post across your social media pages and website. Different marketing packages are available and are a great cost-effective way to roll out a campaign.
Any digital form of marketing can be defined as your digital collateral, such as live stream videos streamed through your social media channels. These require little setup and costs and can be very effective marketing tools. Social Media Collateral is a cost effective way of rolling out a campaign
Digital marketing packages may include a set of banners, posts and promotional videos made specifically for your brand or business. These are a cost-effective way to boost your social media presence with a concise and effective campaign.
Get in touch if you would like to talk about creative content that would work best for your business or brand.
Digital Collateral Examples
Including a Banner used as a social meadia cover image, social media informative posts anda social media cover image with branding, logo and info of upcoming event.
Let’s have a look at a few digital collateral Examples:
List of Digital Collateral Examples
Websites
Your website goes without saying is a very valuable marketing asset. You should hire a graphic designer to produce a set of digital collateral assets that you can use throughout your website, Such as banners and graphics. You will need a cohesive look for all your headers and pages. Once you have your website set you will need to be producing high-quality content in the forms of blog posts, newsletters etc. All of these will want to have a cohesive look. So having a set of digital assets are important to keep your branding noticed with everything you put out into the digital world.
Logo
Your logo is essentially the face of your brand, so needs to be well designed and formatted so you can spam this anywhere and everywhere in the digital world. A logo will usually come as a set with a couple of different options, that you can use to overlay onto any images or documents you produce yourself. Hiring a graphic designer can be a good idea for when you are setting up your business or launching a campaign.
Promo Videos
Promotional Videos are a really effective way of reaching out to your audience, whether it is to promote awareness of your brand or to promote an upcoming event, promotional videos gain the most engagement with your audience. Make sure your videos are inline with your brand’s image and overall message.
Social Media Collaterals
Social Media Collateral refers to your social media posts. On brand targeted regular posts. These may be informative, or promotional. Social Media Marketing Material is essential in rolling out an effective online digital campaign. Having an effective planned out social media marketing strategy that keeps your audience on brand is essential in the digital world. Social Media is a great way to reach a wide audience. Get in touch if you would like a collection of social media collateral that works for you.
Blog Posts
Blog posts can be a great way to spread your brand’s message on a more personal level. They are a great way to bring people to your website and reach your targets. With eye-catching imagery designed specifically for your brand, you can reach your audience on a personal level that doesn’t come across as a stiff sales pitch.
Downloadable Guides & Ebooks
Downloadable guides and Ebooks are a great digital asset to get produced. Having informative information that your customers can take away with them is a very valuable asset. You will want to make sure your content is informative, educational, entertaining or have something of value that your customer will gain by downloading your marketing material.
Email Signuture
A custom signiture on the bottom of your email is great for brand exposure.
These are just a few ideas of the many different options you have when looking into creative content for your brand.
Get in touch if you would like to talk about creative content that would work best for your business or brand.
